admin In an industry often dominated by fleeting trends and the relentless pursuit of commercial success, two prominent figures in the Nigerian music scene have stressed the importance of authenticity as the foundation for lasting artistic triumph. During a recent workshop organized by Spotify and United Masters in Lagos, acclaimed music producer Sarz and rising rapper Blaqbonez shared invaluable insights with aspiring musicians, emphasizing that staying true to one’s unique identity is the surest path to sustained recognition and acclaim.
The three-day “Fresh Finds Sessions” event brought together an array of emerging talents, seasoned professionals and industry stakeholders, creating a dynamic platform for the exchange of knowledge and the nurturing of budding careers. At the heart of the discussions was the notion that authenticity – the unwavering commitment to one’s artistic vision and personal narrative – is the most potent weapon in the battle for relevance and longevity.
Sarz, whose production credits include hits for some of Africa’s biggest stars, such as Wizkid, Burna Boy and Tiwa Savage, was unequivocal in his message to the attendees. “I think one of the most important things I have learnt over the years is being authentic to yourself, and that authenticity is a byproduct of everything else that you may desire, including success and accolades,” he said during a candid Q&A session.
The producer’s words resonated deeply with the young artists in the room, many of whom are navigating the competitive landscape of the Nigerian music industry, searching for the elusive formula for longevity and recognition. Sarz’s emphasis on authenticity as the foundation for success struck a chord, as participants recognized the inherent value in remaining true to their artistic identities.
Blaqbonez, known for his savvy social media presence and innovative marketing strategies, lent his voice to the discussion, sharing insights on the importance of content creation and audience engagement. The rapper stressed that in the digital age, where attention spans are fleeting and competition is fierce, the ability to effectively communicate one’s brand and connect with fans is paramount.
“Creativity comes from a deep place, and different things can inspire what you create,” said Blaqbonez. “The best music often emerges from genuine connections between artists and producers, where both parties are invested in the process and committed to the final product.”
The Fresh Finds Sessions not only provided a platform for these invaluable lessons, but also facilitated hands-on opportunities for the participating artists. Guided by seasoned producers Twitchpapi and LeMav, the attendees engaged in intensive recording sessions, honing their craft and bringing their artistic visions to life.
Among the promising acts that emerged from these collaborative efforts were Kyla Blac, DEELA, Tolani, and Rigo Kamp – the current face of Spotify’s Fresh Finds Africa playlist. The showcase at the end of the workshop allowed these young artists to present their newly minted creations to an audience of industry insiders, further solidifying the event’s role as a catalyst for discovery and growth.
Reflecting on the impact of the Fresh Finds Sessions, Victor Okpala, Spotify’s Artist and Label Partnerships Manager for West Africa, reaffirmed the platform’s dedication to supporting the development of African creative talent. “Spotify has always been intentional about creatives and their growth. Serving the creative community in this way has been an honor, and we’re grateful to our partners, United Masters, for collaborating with us,” he said.
For rising artist Rigo Kamp, the experience was nothing short of transformative. “I didn’t know what to expect, but after having my session, I’m just in awe and happy about my involvement. For Spotify and United Masters to find me worthy to participate in this programme is an honor,” he expressed, his enthusiasm palpable.
The Fresh Finds Sessions not only highlighted the importance of authenticity, but also underscored the value of collaboration and industry support in nurturing the next generation of musical talents. By providing a platform for emerging artists to refine their skills, connect with industry veterans, and showcase their work, the event demonstrated the power of a holistic approach to talent development.
In an industry that can often feel overwhelming and daunting, the insights shared by Sarz and Blaqbonez serve as a guiding light for young artists seeking to navigate the complexities of the music landscape. Their message is clear: authenticity is not merely a desirable trait, but a fundamental prerequisite for lasting success.
As the music industry continues to evolve, driven by shifting consumer preferences, technological advancements, and the relentless pursuit of the next big hit, the need for artists to remain true to their artistic identities has never been more crucial. In a world where the temptation to conform and chase trends can be strong, the lessons imparted by Sarz and Blaqbonez serve as a powerful reminder that the most enduring and impactful music often emerges from a place of unwavering authenticity.
For the young artists in attendance, the Fresh Finds Sessions provided a valuable blueprint for navigating the industry’s complexities and carving out their own unique paths to success. By embracing their individuality, honing their craft, and forging genuine connections with their audiences, they can position themselves for long-term recognition and acclaim.
The workshop’s emphasis on authenticity as the cornerstone of artistic success is a timely and essential message, particularly in an era where the music industry is constantly in flux. As the Nigerian music scene continues to captivate global audiences, the insights shared by Sarz and Blaqbonez serve as a powerful reminder that the true measure of an artist’s legacy lies not in the fleeting nature of commercial success, but in the enduring impact of their authentic creative expression.
In an industry often driven by the pursuit of trends and the chasing of the next big hit, the Fresh Finds Sessions have highlighted the transformative power of authenticity. By empowering young artists to stay true to their unique identities and artistic visions, the workshop has laid the foundation for a future where the Nigerian music scene thrives on the strength of its diverse and authentic voices.
